Using a topical map to optimize local SEO allows businesses to reach an extensive customer base efficiently.
But what does it mean to talk about a 'topical map' in Local SEO? It's essentially a network of interrelated topics that organizes your website content in a user-friendly, searchable manner preferred by search engine algorithms.
The key to a successful topical map is understanding your audience and their common search queries. This knowledge can be utilized to select effective keywords that drive organic traffic and create topic clusters.
To put this into action, you first need to conduct keyword research. Platforms such as Google Keyword Planner and SEMRush are excellent for finding relevant, high-volume, low-competition keywords for your business.
Once your keyword research is complete, design topic clusters around your primary keyword for each webpage. Each secondary keyword will become its own separate sub-topic, all combined and interlinked to direct back to read more the pillar content.
Including a topical map as part of your local SEO strategy offers various benefits. By structuring your website content in a manner that helps search engine algorithms understand its relevance, your site will likely show up more frequently in search results, driving more traffic.
All in all, with a well-planned topical map, you can substantially improve your local SEO and make your website significantly more accessible.